An analytics program can be used as a tool to help you get to know your users — who they are, where they are coming from, and how they use your site. Reports are authored by experts in the field and may address the application of technology to library services, offer evaluative descriptions of specific products or product classes, or cover emerging technology. She has worked as a library consultant and in all types of library organizations, and she writes in the areas of libraries, technology, and teaching. This issue of Library Technology Reports offers an explanation of web analytics and how these tools can be applied in a library setting. Having access to information about your users helps you to make appropriate decisions about your site—whether those decisions apply to major redesigns or to ongoing tweaks and minor changes reflecting shifts in customer usage or in your own current programs and services. Find out more information on this publication and how you can subscribe. She was named the first Dominican University Borra Technology Fellow in 2011, a program which supported research in the uses of technology in face-to-face and online courses.
Libraries must strike a balance between user privacy and organizational effectiveness, with the scales always tipped in favor of user choice. These are some of the questions you should be able to answer by using a web analytics program. Using Web Analytics In The Library A Library Technology Report Kate Marek can be very useful guide, and using web analytics in the library a library technology report kate marek play an important role in your products. Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. Most viewed by unique users 3. How did they find our pages? Visits — The number of individual sessions initiated by all the visitors to your site.
Google launched its free tool, Google Analytics, in 2006, and the field has been booming ever since. Web analytics is a process through which statistics about website use are gathered and compiled electronically. Visitors — The number of users who accessed your site. This article is an excerpt from the July 2011 issue of Library Technology Reports. As you begin to learn more about the capabilities of web analytics, you will see that a tremendous amount of data can be collected about your end users.
In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively. Kelso may not have been the first female city librarian—that was the iron-willed teenager Mary Foy—but she was certainly the one most openly concerned with equal rights for women and least concerned with conventional practice in either libraries or society. As libraries deliver an increasing proportion of their services web, the need to accurately and comprehensively track the use of library websites, online resources, and services is more important than ever. The problem is that once you have gotten your nifty new product, the using web analytics in the library a library technology report kate marek gets a brief glance, maybe a once over, but it often tends to get discarded or lost with the original packaging. Marek is filling the position vacated by Susan Roman, PhD, who served as dean for eight years.
This how the report will look like please see image below. It gives you a daily view as well as a monthly view. This service allows for the collection of data about visits to the library site, and can help us answer questions such as: How many people are visiting my department's pages? Which pages on my site are not being heavily used? You may find Using Web Analytics In The Library A Library Technology Report Kate Marek document other than just manuals as we also make available many user guides, specifications documents, promotional details, setup documents and more. Clicking on these reports will generate an excel file and you will see a graphical representation of the data in the report. Her academic areas of interest include information policy and technology developments in information services, including digital libraries and Internet applications. Landing Page — The page at which users entered your site. Visitor Type — Split between new visitors and returning visitors.
The author provides a comprehensive overview of web analytics that defines the different types of data that can be tracked and their application. Goldsmith will help you gain familiarity with technical and functional terminology and format assets as well as gain awareness of various material and online delivery systems, their benefits, and challenges. Open source tools are also available, including Piwik, which is billed as an open source alternative to Google Analytics. How can we reconcile the priority of personal privacy with the organizational need to examine website usage and statistics? Note: This report will have data only after you turn on this feature and the site has some activity going on. The report presents a detailed guide to implementing Google Analytics, one of the most popular web analytics tools, and offers case studies detailing how web analytics have been a variety of library settings. Founded in 1901, Dominican University is a comprehensive, coeducational Catholic institution offering bachelor's degrees through the Rosary College of Arts and Sciences and master's degrees through the Graduate School of Library and Information Science, the Brennan School of Business, the School of Education, the Graduate School of Social Work and the School of Professional and Continuing Studies.
However, the reality is that virtually all websites collect some user data through the operation of server logs. Note: This report will have data only after you turn on this feature and the site has some activity going on. Population estimates are from the History Database of the Global Environment, which was developed by the Netherlands Environmental Assessment Agency. Are they following the path you thought they would follow when you designed your menu system? Are they following the path you thought they would follow when you designed your menu system? Use this report to identify usage trends and to determine times of high and low activity. Where are these visitors located? Most Popular Items: Besides reports, the analytics also integrates with search results.
Essentially, what is important to libraries is that our users operate with complete anonymity at all times and that they also maintain ultimate control of their data. Are your website visitors doing what you expect them to do or what you want them to do? These are some of the questions you should be able to answer by using a web analytics program. Her recent publications include Using Web Analytics in the Library 2011 and Organizational Storytelling for Librarians: Using Stories for Effective Leadership 2010. Source — The source that referred traffic to your site. The prestigious magazine also ranked Dominican as one of three Great Schools at a Great Price in Illinois.
An analytics program can be used as a tool to help you get to know your users—who they are, where they are coming from, and how they use your site. Metrics Metrics are measurements of data. Having access to information about your users helps you to make appropriate decisions about your site — whether those decisions apply to major redesigns or to ongoing tweaks and minor changes reflecting shifts in customer usage or in your own current programs and services. Using Web Analytics In The Library A Library Technology Report Kate Marek File Name: Using Web Analytics In The Library A Library Technology Report Kate Marek. Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively. .
She worked in a variety of library settings before beginning her teaching career at Dominican in 1999. When you get started, concentrate on a few effective metrics for your own site and follow those statistics. Pageviews — A view of a page on your site that is being tracked by the Analytics tracking code. Google Analytics is an extremely popular tool among libraries, due not only to its tremendous power but also to its free availability, ease of use, flexibility, and clear reporting mechanisms. In the 2013 issue of America's Best Colleges, U.